Vitafusion Launches NMN Gummies

Vitafusion has launched Vital NMN Gummies, a Tropical Glow-flavored supplement designed to support healthy aging, cellular health and vitality. The launch introduces the brand’s new campaign: “Aging? Love It.”

The TikTok-first campaign is aimed at attracting new consumers, creating excitement and conversation, and positioning Vitafusion at the forefront of emerging wellness trends, the brand reported. As the brand’s first major innovation since joining the Piping Rock Health Products family, Vital NMN™ Gummies offer an exciting first look at what’s next for Vitafusion®: breakthrough innovation, culturally relevant marketing and a renewed commitment to accelerating the brand’s growth.

“This is much bigger than the launch of one new product. Vital NMN represents how we are reinvigorating Vitafusion by moving quickly into emerging wellness spaces, recruiting new consumers, and showing up boldly on the platforms shaping culture,” said Kimberly Vigliante, senior vice president of sales and marketing at Piping Rock Health Products. “With a major TikTok-first launch, we are creating discovery, conversation, and demand around both the product and the brand. This is exactly the kind of innovation and marketing investment that will make Vitafusion one of the most relevant and talked-about brands in wellness.”

“With ‘Aging? Love It.,’ we’re flipping the conversation around healthy aging,” said Tina Dobush, vice president of marketing and communications at Vitafusion. “It’s not about turning back the clock or believing the best years are behind you. It’s about embracing where you are, supporting where you’re going, and making wellness something you can genuinely enjoy along the way. That’s Vitafusion: Bold Flavor. Expert Nutrition.”

Through creators, engaging content and a high-energy social campaign, “Aging? Love It.” brings healthy aging to life in a way that feels positive, relevant, and distinctly Vitafusion.

While most NMN products come in capsule form, Vitafusion is delivering gummies that provide 300 mg of NMN per serving to support NAD+ levels, cellular health, vitality and repair, energy, and metabolism.